Social Media Marketing Basics


This refers to marketing through the social media platforms and the wed to promote a product or a service. The word social media marketing is becoming popular and replacing the words e-marketing and digital marketing. Companies and business entities address potential customers and current customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, brandfluencer influencer marketing, governance, setting the scope and establishment of a firm's desired social media "culture" and "tone".


Social media marketing at individual business and other organizations to interact with one another and build relationships and communities online. When companies or business entities join these social channels, consumers can interact with them directly and give direct feedback and comment about the product consumed. Consumers give comments as the social networking sites and blogs allow followers to retweet or repost comments made by others. With this interactions, there is emergence of partnership and exchange of ideas which is an advantage that I will later address in my writing.


Social media marketing is advantageous to the business entity various ways. To start with, through social media marketing a company can advertise their product or service to a wide range of consumer compared to other methods of advertising. Also advertised product or service remains in the blog for a very long period giving room to persuasion. Persuasion plays a key role in marketing as persuaded customers tend to be more and with this, there is an increase in the levels of sales. Another advantage which I happened to mention above is that of receiving direct feedback and comments from the customers. This is very important as through the received or comment, the company is able to act on complains and address issues raised. For more tips about SEO, visit


To archive social media marketing I suggest the use of the following strategy. Start with selecting the potential social network to use and setting out of financial plan regarding hiring social media managers or consultants. To proceed, with design an organizational structure to manage the social network in the companies' market. This organization structure should not be complex but similar to the material management structure and stock control structure. Then in select a target market group. In selecting a target market group consider the bracket in which potential and capable customers lie. After following the outlined strategy, the involved company should asses the performance of the social media strategy at The strategy should be through evaluation and analysis of sales data.

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